Welcome to our annual Christmas is Not Your Birthday campaign! The idea? To convince you to buy products and gifts that are good to the planet and to causes around the world. We hope that while you think about others this time of year, you can use the idea of commerce and consumption to help kickstart a cool revolution that shows caring can be done anywhere (including the mall).
Our first idea? Check out these Levi's Water<Less jeans, which use way less water in the production and cleaning processes. Since their introduction last year, this cool line has saved over 360 million liters of water.